LSF Marketing Coordinator - Maternity Cover
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Full-time
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Listed Sep 15, 2022
Full Description
The role of LSF Marketing Coordinator is to execute a pre-established strategic marketing plan for the Lone Star franchise group in order to attract potential customers and retain existing ones. The LSF Marketing Coordinator should also provide guidance and support for regional marketing initiatives.
EXPERIENCE REQUIRED
• Some experience of a marketing role while studying, working independently, part of a team or in the client services space.
• Experience or a passion for the hospitality industry is beneficial.
• Exceptional project management and organisational skills
• High level of computer literacy skills and experience.
• Technology competencies must include management of key social media channels, our website CMS.
• University degree majoring in marketing is preferable with a sound understanding in consumer behaviour/consumer marketing.
PRIMARY ROLE AND TASKS
1. National Marketing and Strategy
• Implement an annual marketing plan for the group with seasonal campaigns and managing channel and partner strategies
• Allocation and ongoing management of the annual National Marketing Budget
• Monitor group KPIs (site specific marketing KPI’s, national KPI’s and Loyal App KPI’s)
• Report to LS Board of Director regularly on marketing performance at national and store level.
• Monitoring and upholding adherence of the Lone Star brand standards across all print and digital touchpoints.
• Liaise and manage required partnerships with creative, media and other sub-contractors.
2. Digital
• Lead and hero the utilisation of our Loyal app within all LSF stores and in the community.
• Implement, manage, and analyse the performance of all App campaigns (national and site-specific) with the overall objective being to drive sales, profitability, and guest engagement.
• Lead the group’s social media planning (copywriting, design and scheduling)
• Management of the primary Lone Star website via our CMS and in partnership with our web developers. Includes keeping all website information up to date (menus, promotions, locations etc)
3. Account Management / Franchisee Services
• Lead and manage our LSF sites to effectively execute their own local marketing plans and educate them on basic marketing initiatives to help drive sales and profitability.
• Provide marketing training and onboarding for new franchisees and marketing ambassadors.
• Monitor franchisee compliance with all planned national and site-specific marketing activity.
4. Administration
• Manage the implementation of all marketing requirements for new store openings
• Management of group printing requests/quotes with local and national suppliers
• Complaints management and online guest interaction across social media/web/app
REPORTING
The role will report to the LSF Marketing Director and National Operations Manager, with monthly ‘keeping in touch’ meetings with the LSF Marketing Manager.
PERSON SPECIFICATIONS / KEY COMPETENCIES
To perform this job successfully, the successful applicant must be able to perform each essential duty satisfactorily. The requirements listed below are the necessary experience, knowledge, personal attributes, skill and/or abilities required.
• Ability to understand and communicate conceptual ideas and marketing principles.
• Ability to work collaboratively and coordinate a team on projects.
• Excellent management of workflow with proactive communication to all parties involved.
• Desire to continually explore new digital marketing trends and techniques to extend the company’s digital footprint.
• Excellent communication skills, including the ability to establish and maintain effective working relationships both at Head Office level and with our 25+ different LSF owners.
LSF VALUES
Our culture of excellence in everything we do is our brand. Our guiding phrase of “Love, Care and Generosity“ is the heartbeat of our business.
LSF is committed to delivering service which exceeds our guest’s expectations. We strive to establish and maintain a very strong understanding of our guests to best anticipate their needs. Our guests deserve the same level of quality, efficiency, value, and professionalism that we would want for ourselves. We believe our company exists to sell products and services that fill a meaningful need for the guest. If we don’t believe a product meets the above criteria, we will not attempt to sell it.
We strive to return the highest profit possible under the guidelines of our objectives. This is achieved through constant innovation and improvement, creative marketing, optimising costs, group purchasing and listening to our customers.
WHAT’S IN IT FOR YOU
• MacBook Pro
• Mobile phone and contract
• Travel opportunities across New Zealand
• Flexible working options
• Central Christchurch CBD modern office
• Access to Lone Star branded UTE
• Join a fun, inclusive and friendly team
• Staff social events and great culture
• Discounted food and beverage
• Access to supplier pricing for food and drinks personal purchases
• Work for a family-owned company that cares about and looks after their staff.
* Please note generic cover letters will not be considered. Applications close 30th September.
EXPERIENCE REQUIRED
• Some experience of a marketing role while studying, working independently, part of a team or in the client services space.
• Experience or a passion for the hospitality industry is beneficial.
• Exceptional project management and organisational skills
• High level of computer literacy skills and experience.
• Technology competencies must include management of key social media channels, our website CMS.
• University degree majoring in marketing is preferable with a sound understanding in consumer behaviour/consumer marketing.
PRIMARY ROLE AND TASKS
1. National Marketing and Strategy
• Implement an annual marketing plan for the group with seasonal campaigns and managing channel and partner strategies
• Allocation and ongoing management of the annual National Marketing Budget
• Monitor group KPIs (site specific marketing KPI’s, national KPI’s and Loyal App KPI’s)
• Report to LS Board of Director regularly on marketing performance at national and store level.
• Monitoring and upholding adherence of the Lone Star brand standards across all print and digital touchpoints.
• Liaise and manage required partnerships with creative, media and other sub-contractors.
2. Digital
• Lead and hero the utilisation of our Loyal app within all LSF stores and in the community.
• Implement, manage, and analyse the performance of all App campaigns (national and site-specific) with the overall objective being to drive sales, profitability, and guest engagement.
• Lead the group’s social media planning (copywriting, design and scheduling)
• Management of the primary Lone Star website via our CMS and in partnership with our web developers. Includes keeping all website information up to date (menus, promotions, locations etc)
3. Account Management / Franchisee Services
• Lead and manage our LSF sites to effectively execute their own local marketing plans and educate them on basic marketing initiatives to help drive sales and profitability.
• Provide marketing training and onboarding for new franchisees and marketing ambassadors.
• Monitor franchisee compliance with all planned national and site-specific marketing activity.
4. Administration
• Manage the implementation of all marketing requirements for new store openings
• Management of group printing requests/quotes with local and national suppliers
• Complaints management and online guest interaction across social media/web/app
REPORTING
The role will report to the LSF Marketing Director and National Operations Manager, with monthly ‘keeping in touch’ meetings with the LSF Marketing Manager.
PERSON SPECIFICATIONS / KEY COMPETENCIES
To perform this job successfully, the successful applicant must be able to perform each essential duty satisfactorily. The requirements listed below are the necessary experience, knowledge, personal attributes, skill and/or abilities required.
• Ability to understand and communicate conceptual ideas and marketing principles.
• Ability to work collaboratively and coordinate a team on projects.
• Excellent management of workflow with proactive communication to all parties involved.
• Desire to continually explore new digital marketing trends and techniques to extend the company’s digital footprint.
• Excellent communication skills, including the ability to establish and maintain effective working relationships both at Head Office level and with our 25+ different LSF owners.
LSF VALUES
Our culture of excellence in everything we do is our brand. Our guiding phrase of “Love, Care and Generosity“ is the heartbeat of our business.
LSF is committed to delivering service which exceeds our guest’s expectations. We strive to establish and maintain a very strong understanding of our guests to best anticipate their needs. Our guests deserve the same level of quality, efficiency, value, and professionalism that we would want for ourselves. We believe our company exists to sell products and services that fill a meaningful need for the guest. If we don’t believe a product meets the above criteria, we will not attempt to sell it.
We strive to return the highest profit possible under the guidelines of our objectives. This is achieved through constant innovation and improvement, creative marketing, optimising costs, group purchasing and listening to our customers.
WHAT’S IN IT FOR YOU
• MacBook Pro
• Mobile phone and contract
• Travel opportunities across New Zealand
• Flexible working options
• Central Christchurch CBD modern office
• Access to Lone Star branded UTE
• Join a fun, inclusive and friendly team
• Staff social events and great culture
• Discounted food and beverage
• Access to supplier pricing for food and drinks personal purchases
• Work for a family-owned company that cares about and looks after their staff.
* Please note generic cover letters will not be considered. Applications close 30th September.
Job Requirements